Robert Farey discusses why you need traffic and what
you can do to get traffic for your website. Learn ways in
which you can get traffic to your website.
You Need Traffic
What is traffic?
Traffic is the number of people who click on your site to see
what you have to offer.
To get traffic, you have to let people
know that you are there and that you have something to offer.
If you were to start a business in the middle of the high street,
you could be reasonably sure that you would get traffic. Lots of
it. People would find you and sample your goods.
If you were to start the same business in one of the side
streets on the edge of town, things would be different.
No one would know that you are there. There would be no
traffic. You would need to advertise.
Trading on the internet is similar to having hundreds of
thousands of small shops in the little, narrow back streets
on the edge of town. There are hundreds of other shops selling
things similar to yours. They all need traffic.
Who is going to get the trade?
The answer is not the one who spends the most money on
advertising. It is the one who has the most effective advertising.
What is the most effective means of advertising?
That is the crucial question.
How much money do you have?
It's all right, I am only joking. It need not cost you
Some of the most effective advertising is free. I repeat,
I don't know about you but I would much rather spend a
little effort than spend my hard earned money.
If you are desperate for a quick response, I would advise
'Pay-Per-Click' advertising. This way you only pay for the
number of times that someone clicks on your site. That is
the equivalent of paying a fee for every time that someone
looks in your shop window, even if they don't buy anything.
On the other hand, if you can afford to wait for a week
or two for the potential customers to come looking through
your shop window, there is a far more effective way that
is absolutely free.
Do you subscribe to an e-zine or newsletter? Most of us
subscribe to several. The average newsletter/ezine consists
of an introduction. Followed by an advert, followed by an
article, readers' letters. Another advert and probably another
It is these articles that we are interested in. Each one
will have a by-line at the bottom inviting you to visit
their website or something similar.
These articles are seldom written by the publisher of the
ezines. They are drawn from a reservoir of articles held
by a small number of specialist article libraries.
Study the articles in the ezines that you receive through
your email. As a general rule, they are written to inform
on some aspect of on-line business. There is nothing there
that the average knowledgeable person could not write.
If you had written it, the by-line would have been yours.
The link at the bottom would be to your website. The number
of potential readers could be anything from a few hundred
to a few thousands.
In a matter of weeks, it could be used by ezines all over
the world. It could be read by probably a million or more
If only two percent of the readers click on your link you
are in business, and it will have cost you nothing. Just
think what it would have cost you to get 20,000 visitors
The ezines that will publish your article are the ones
that are interested in your topic, they are not picked at
random. Their readers are all your potential customers.
If you are thinking that you could not write an article,
think again. When you stop to consider the potential rewards
of a 300+ word article, it is not a matter of 'Can I' it
is a matter of how soon can I get going.
If you really want to do something, you will find a way
of doing it. When you have written your first article you
will be keen to get started on the next one, and the next.
It can become addictive.
Whatever you do, don't just think about it. DO IT. Itís
money for old rope.
All the best. ...Bob...
About the Author
Robert makes a very good living from some of the best affiliate
programs on the net. This is one of his favourites. If you
are interested in boosting your mailing list, Take a look.
It's good. It's very good.
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