Radio PR
Mike Moore discusses how to get free press and advertising
through radio interviews. Learn how you can profitably speak
about your business and promote it through the air waves..
How to Get Radio Interviews
Of all the marketing methods I employ to get the word out about
my speaking service and my information products the method I enjoy
most involves being interviewed on radio stations throughout North
America. The reason they are so enjoyable?
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They can be done from home over the phone
while sitting having coffee in your pajamas. They also give
you great exposure for no cost to you. To pay for a 15 minute
interview would exhaust my publicity budget in no time flat.
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When I have a new book coming out or I am going to be speaking
in a specific city I immediately send out one page press releases
to radio stations in the specific city or surrounding area announcing
the fact and inviting them to call me for an informative and interesting
interview.
I tell how to write an effective one page press release and give
samples in my manual " Public Speaking for Profit and Pleasure"
I prefer to either fax or snail mail the press release to the
media outlets. Emailing them isn't that effective. Many producers
are inundated with emailed releases and usually delete them as
soon as they come upon them.
I usually get a phone call from a producer or their assistant
if they are interested and they uysually are if I have written
the press release in an enticing manner. In the past 2 months
I have had about 4 interviews ranging from 15 minutes in
length to 35 minutes.
Before the on-air experience a producer will want to talk
to you to see if you will make a good guest or not. If they
want to proceed they'll set up a time for the actual on
air interview. If they aren't interested they will usually
say that they'll get back to you and you will never hear
from them again. Be enthusiastic, informative and brief
with your answers. Don't hog the conversation. Give the
interviewer a chance to get a word in and don't over plug
your book or event.
Ask the producer or the assistant if they would give out
the name of your book and/or your website near the end of
the interview. I have never had them refuse and they usually
mention my contact information a number of times during
the interview.
Prepare about five talking points for use in the interview.
Write them down so you can stay on track. I find that 5
points are more than enough to direct the flow of the interview.
I purchased a phone mic. from Radio Shack to record all
my interviews. The one I have has a suction cup on one end
that I stick to the phone receiver and plug the other end
into my tape recorder. When I receive the call from the
radio station I press "record" and I am off and
running. After the interview I listen to it and critique
my performance.
Give radio interviews a try. It’s a great way to get publicity
by staying at home and speaking to thousands on the phone.
Subscribe to Mike’s monthly newsletter Profitable Speaking
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About the Author
Mike Moore is an international speaker on Humor and Stress,
Humor in the Workplace and Humor and Human Potential. His
cartoons and articles have appeared in publications throughout
the world.
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