Kara Kelso & Anita DeFrank discuss how you can profit
by using 3 easy steps to find more customers. Learn how to develop
your online presence within the different online communities in
order to establish your customer base.
3 Steps to Finding More Customers by
Step one: Knowing your Customer
To find your ideal customer, you first have to know them.
Other than the fact your future customer wants your products,
what else do you know about them? Ask yourself some of the
1. What hobbies do your customers have?
2. Do they have children?
3. Do they prefer buying online or offline?
4. What are their fears/concerns?
5. What makes them happy?
Step two: Finding Your Ideal Customer
The next step is a piece of cake! Once you discover what
your ideal customer's interests hobbies, and lifestyle is,
finding them is the easy part. There are TONS of message
boards, groups, newsletters, and websites dedicated to specific
groups of people. You can do some research to find these
places on Yahoo Groups, Ezine Directories, or just by searching.
Step three: Discover Your Own Interests
Take a minute to realise your own hobbies and interests.
Do you like to read and sell coffee or candles? Join a message
board that talks about books and get to know others there.
Make sure to put your business in your signature line! Use
a creative ad such as "Relax with a cup of (your company's
name) coffee and a good book", or "Relax with
a (company name) scented candle and a good book". Try
and get as creative as possible so your signature line really
stands out and makes other want to click.
Also be sure to ask yourself why you joined this particular
business to begin with (aside from the money!). Sometimes
this will give you ideas of where your customers could be.
For example, if you joined a bath and body company because
of your concern for the use of store brand soaps on your
children, you may consider seeking out a group or message
board of other mothers that share your same concern. Again,
be sure to use signature lines targeted to those who your
products are targeted to!
Of course this is just the beginning. While you may choose
to pay for simple advertising on some websites and newsletters
(and this is fine!), if you are involved in the community
be respectful to the current members. Don't just place ads
and leave, but instead get to know those in the community.
Follow the rules as you should within any community - don't
post with the assumption everyone will automatically buy
from you. Build relationships, be helpful, and the sales
About the Author
About the Authors: Kara Kelso & Anita DeFrank are two
busy wahms, and the owners of Direct Sales Helpers. Learn
how you can be successful in your company by visiting:
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