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Business Cents in Marketing Means Location

Business sense makes business cents when it comes to marketing, so there are a few steps you need to know when marketing your web business online. What good does it do a person to put up a website featuring a brilliant product or service if nobody can find you?

The number one rule of a brick and mortar business is location, location, location. The same rule holds true on the Internet as well.

But the Internet location you want your business to be found at is actually several locations. The first location that the web business needs to be found at is the major search engines such as Google, Yahoo and MSN.

The can be accomplished by either using the search engine's pay-per-click programs to advertise your website or through the organic listing. The pay-per-click listing as sometimes called "Sponsored Listings" or "Sponsored Results".

In this area, you bid against other advertisers for top placements and will receive traffic to your website accordingly. In the organic portion, this is the unpaid listing that most web surfers click on and will drive free traffic to your site.

Now, free here doesn't mean entirely free. If you're not up-to-speed on the latest in search engine optimization, then you'll need to hire an SEO firm to optimize your website so your website will appear near the top of the listings. This may cost a good deal of money upfront, but is a cost-effective alternative in the long run over PPC marketing.

Other methods to drive more traffic to your web business include email marketing, newsletters, blogs, message boards and placing advertisements on other high traffic websites.

This is the idea behind location, location, location on the Web. If you follow this advice you'll be making business cents and dollars with your business sense today.



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